SEO Checklist

Phase 1: SEO Strategy Development

1) Tracking and Reporting Setup

  • Analytics
  • SEO Software
    • Keyword Tracking
  • Webmaster Tools
    • Google Webmaster Tools
    • Bing Webmaster Tools
  • Local Pages
    • Verification
    • Login Information
  • Website Access
    • Server
    • FTP
    • CMS
  • Conversion Tracking

2) Recording Benchmarks

  • Traffic
    • Analytics
    • Alexa
    • Compete
  • Keywords
    • Rankings
    • Traffic per Keyword
    • ROI Relevance
    • Opportunity for Improvement
    • Branding Importance
  • SEOmoz Metrics
    • PA
    • mR
    • mT
    • DA
    • DmR
    • DmT
  • Backlinks
    • Total Links
    • Linking Pattern
    • Link Acquisition Rate
    • Nofollow/Dofollow Ratio
    • Link Diversity
      • Type
      • Strength
      • Domain
      • Neighborhood
    • Anchor Text
      • Brand Percentage
      • Partial Match Percentage
      • Direct Match Percentage
  • PageRank
    • PR to DmR Ratio
  • Conversion Rate
    • All Website Traffic
    • Organic Search Engine Traffic

3) Data Mining

  • Business Strategy and Goals
    • SEO Questionnaires
    • Company SEO Goals
    • Most Pertinent Industry Keywords
  • Persona Profiling
    • Full Persona Analysis and Report
      • Target Market Research
      • Common Keyword Usage per Persona
        • Terminology Habits
        • Potential Opportunities in Targeting Common Keyword Misuses
      • Persona Purchasing Habits
        • Generational (Age) Differences
        • Color Psychology Preferences
        • Tendencies by Location
        • Changes in Purchasing Habits by Sex
    • Sales and Marketing Department
      • Current Sales Demographic Breakdown
      • Monthly Sales Breakdown
      • Past, Present, and Future Marketing & PR Campaigns
      • Targeted Branding Goals

4) Competitor Analysis

  • Competitor Ranks
    • Overall
    • Geographically
    • By Keyword
  • SEOmoz Competitor Tool
  • Website Analysis
    • Onsite
    • Backlink
    • Metrics

5) Budget Planning

  • Estimates
    • SEO to PPC ROI Curve
    • Increased Traffic
    • Increased Website Conversion Rate
    • Branding Valuation
  • Planned Budget Allocation for Optimal ROI

Phase 2: Strategy Implementation and Management

1) Keyword Targeting

  • Rank Keywords by Importance
    • Keyword Conversion Relevance
      • Search Query Either Indicates:
        • “Ready to Buy”
        • “Looking for Information”
        • “Irrelevant to Company Goals”
    • Exact Monthly Search Traffic per Keyword
    • Current Monthly Traffic Acquired per Keyword
    • Current Ranking for Keyword
    • Keyword Competition
    • Potential for Increased Traffic
  • Group by Personas
    • 1-2 Head Terms & 2-3 Long Tail Terms per Group/Page
    • Choosing Landing Pages for Keyword Placement
      • Currently Available Pages
      • Pages Needed to be Created
      • Google Places Landing Page

2) On Page SEO

  • MetaContent
    • Title
    • Description
    • Keywords
  • Images
    • Alt Attributes
    • File Names
  • Links
    • Internal Anchor Text
    • External Anchor Text
    • Total Amount of Links
    • Placement on Page
  • HTML Tags
    • Header
    • Bold
    • Italics
  • Page Specific Keyword Usage
    • Saturation
    • Hierarchy
  • URL Slug

3) Technical SEO

  • 301 Redirects
  • Canonical URLs
  • Nofollow Usage
  • MetaTags
  • Domain Expiration
  • Schema.org
  • Website Wide Keyword Usage
    • Saturation
    • Hierarchy
  • Search Engine Submissions
    • XML Sitemap
    • Video Sitemap
    • Robots.txt
  • Link Juice Distribution
    • Linking Hierarchy
    • URL Hierarchy
  • Coding Validation
    • HTML/XHTML
    • CSS
  • Website Load Time
  • Webmaster Errors

4) Content Strategy

  • Blogging
    • Comments
    • Social Integration
    • RSS
    • Publication Rate
    • Promotion
      • RelationshipBuilding
        • Blog Communities
        • Social Networking
        • Conferences
        • Local Meetups
        • Blog Commenting
        • Forums
      • Guest Blogging
    • Author Pages
      • Personal Google+ Accounts
      • Author Tag Usage
  • FAQ Section
  • Help Forum
  • Static Page Creation

5) Local SEO

  • Website
    • Information Presence and Accuracy
      • Company Name
      • Address
      • Phone Number
      • Email Address
    • Local Landing Page
      • Location Specific
      • Keyword Targeted
      • Page Authority
  • Google Maps
    • Verification
    • Profile Completed
      • Images
      • Categories
      • Description
      • Link to Landing Page
    • Consistent with Website
      • Company Name
      • Address
      • Phone Number
    • Reviews
      • Quality Score
      • Total Amount
      • Consistency
      • Complaint Responses
  • Citations
  • KML Sitemap

6) Link Building Program

  • Outreach
    • Industry Webmasters & Bloggers
    • Affiliated Companies
    • Wholesalers
    • Partners
    • Sponsorships
    • Vendors
    • Events
  • Article Marketing
  • Guest Article Creation
  • Social Media Links/Profiles
  • Link Bait
    • Widgets
    • Badges
    • Contests
  • Viral Content
    • Videos
    • Images
    • Infographics
      • Static Infographics
      • Dynamic Infographics

Phase 3: Reporting and Analysis

1) Reports

  • Rankings
  • Traffic
  • Keyword Expansion
  • Acquired Links
  • Link Metrics
  • Google Maps Queries

2) Budget Analysis

  • Tracked ROI
    • Estimated ROI to Real ROI
      • Previous Month Review
      • Plan for Month Ahead
      • Any Changes to Long Term Plan

Brian Rogel

About the Author – Brian Rogel

Senior SEO Manager at Silverback Strategies, Co-Founder of Helping the Underprivileged Grow, & Actor/Producer for Joey’s Town TV Show. Google+


Apr 19, 2012 | Comments: none

 


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