Social Media Checklist

Phase 1: Social Media Strategy Development

1) Tracking and Reporting Setup

• Analytics
• Webmaster Tools
• Google Webmaster Tools
• Bing Webmaster Tools
• Social Media Software
• Conversion Tracking
• Website Access
• Server
• FTP
• CMS

2) Recording Benchmarks

• Traffic
• Analytics
• Total Referral Traffic
• Traffic per Social Media Platform
• Alexa
• Compete
• Backlinks
• Total Links
• Links Acquired Through Social Media
• Conversion Rate
• Website Wide
• Social Media Referrals
• Klout Metrics
• Total Score
• True Reach
• Amplification
• Network Impact
• Influential Topics
• Shares per Page/Post
• Clicks per Posted Link
• Grader
• PeerIndex

3) Data Mining

• Business Strategy and Goals
• Social Media Questionnaires
• Company Social Media Goals
• Persona Profiling
• Full Persona Analysis and Report
• Target Market Research
• Common Keyword Usage per Persona
• Terminology Habits
• Potential Opportunities in Targeting Common Keyword Misuses
• Persona Purchasing Habits
• Generational (Age) Differences
• Color Psychology Preferences
• Tendencies by Location
• Changes in Purchasing Habits by Sex
• Sales and Marketing Department
• Current Sales Demographic Breakdown
• Monthly Sales Breakdown
• Past, Present, and Future Marketing & PR Campaigns
• Targeted Branding Goals
• Decide on Overall “Voice” for Social Media Branding
• Research Industry Hashtag Usage

4) Competitor Analysis

• Competitor Social Media Presence
• Twitter
• Facebook
• Google+
• LinkedIn
• Relevant Industry Platforms
• Klout Score
• Reach Per Platform
• Grader

5) Budget Planning

• Estimates
• Increased Traffic
• Increased Website Conversion Rate
• Branding Valuation
• Planned Budget Allocation for Optimal ROI

Phase 2: Strategy Implementation and Management

1) Social Media Marketing Implementation

• Social Media Profile Setup
• Twitter
• Facebook
• Google+
• Company Page
• Author Pages
• LinkedIn
• Relevant Industry Platforms
• RelationshipBuilding
• Social Media Authorities
• Bloggers
• News Outlets
• Industry Experts
• Determine Optimal Daytime Usage
• Timing
• Frequency
• Create Company Social Media Regulations
• Implement Even Post Distribution
• Posts with Links
• Posts with Pictures
• Replies
• Reposts
• Questions
• Plan for Listening to Relevant Ongoing Conversations
• Industry Experts
• Potential Customers
• Competitors
• Website Social Media Integration
• Share Buttons
• Profile Buttons
• API Setup
• Dynamic Facebook Pages
• Custom Profile Designs
• Twitter Background
• Facebook Landing Page
• Branding Consistency Throughout Networks
• Profile Picture
• Company “Voice”

2) On Site Content Strategy Implementation

• Blogging
• Comments
• Social Integration
• RSS
• Publication Rate
• Promotion
• RelationshipBuilding
• Blog Communities
• Conferences
• Local Meetups
• Blog Commenting
• Forums
• Guest Blogging
• Author Tag Usage
• FAQ Section
• Help Forum
• Static Page Creation

Phase 3: Reporting and Analysis

1) Reports

• Analytics
• Total Referral Traffic
• Traffic per Social Media Platform
• Traffic to Added Pages
• Brand Feedback
• Use in Positive Conversations
• Use in Negative Conversations
• Acquired Links
• Klout Metrics
• Grader
• Peer Index
• Change in Total Reach per Platform
• Clicks per Posted Link

2) Budget Analysis

• Tracked ROI
• Estimated ROI to Real ROI
• Previous Month Review
• Plan for Month Ahead
• Any Changes to Long Term Plan