Social Media Checklist

Phase 1: Social Media Strategy Development

1) Tracking and Reporting Setup

  • Analytics
  • Webmaster Tools
    • Google Webmaster Tools
    • Bing Webmaster Tools
  • Social Media Software
  • Conversion Tracking
  • Website Access
    • Server
    • FTP
    • CMS

2) Recording Benchmarks

  • Traffic
    • Analytics
      • Total Referral Traffic
      • Traffic per Social Media Platform
    • Alexa
    • Compete
  • Backlinks
    • Total Links
    • Links Acquired Through Social Media
  • Conversion Rate
    • Website Wide
    • Social Media Referrals
  • Klout Metrics
    • Total Score
    • True Reach
    • Amplification
    • Network Impact
    • Influential Topics
  • Shares per Page/Post
  • Clicks per Posted Link
  • Grader
  • PeerIndex

3) Data Mining

  • Business Strategy and Goals
    • Social Media Questionnaires
    • Company Social Media Goals
  • Persona Profiling
    • Full Persona Analysis and Report
      • Target Market Research
      • Common Keyword Usage per Persona
        • Terminology Habits
        • Potential Opportunities in Targeting Common Keyword Misuses
      • Persona Purchasing Habits
        • Generational (Age) Differences
        • Color Psychology Preferences
        • Tendencies by Location
        • Changes in Purchasing Habits by Sex
    • Sales and Marketing Department
      • Current Sales Demographic Breakdown
      • Monthly Sales Breakdown
      • Past, Present, and Future Marketing & PR Campaigns
      • Targeted Branding Goals
  • Decide on Overall “Voice” for Social Media Branding
  • Research Industry Hashtag Usage

4) Competitor Analysis

  • Competitor Social Media Presence
    • Twitter
    • Facebook
    • Google+
    • LinkedIn
    • Relevant Industry Platforms
  • Klout Score
  • Reach Per Platform
  • Grader

5) Budget Planning

  • Estimates
    • Increased Traffic
    • Increased Website Conversion Rate
    • Branding Valuation
  • Planned Budget Allocation for Optimal ROI

Phase 2: Strategy Implementation and Management

1) Social Media Marketing Implementation

  • Social Media Profile Setup
    • Twitter
    • Facebook
    • Google+
      • Company Page
      • Author Pages
    • LinkedIn
    • Relevant Industry Platforms
  • RelationshipBuilding
    • Social Media Authorities
    • Bloggers
    • News Outlets
    • Industry Experts
  • Determine Optimal Daytime Usage
    • Timing
    • Frequency
  • Create Company Social Media Regulations
  • Implement Even Post Distribution
    • Posts with Links
    • Posts with Pictures
    • Replies
    • Reposts
    • Questions
  • Plan for Listening to Relevant Ongoing Conversations
    • Industry Experts
    • Potential Customers
    • Competitors
  • Website Social Media Integration
    • Share Buttons
    • Profile Buttons
    • API Setup
    • Dynamic Facebook Pages
  • Custom Profile Designs
    • Twitter Background
    • Facebook Landing Page
  • Branding Consistency Throughout Networks
    • Profile Picture
    • Company “Voice”

2) On Site Content Strategy Implementation

  • Blogging
    • Comments
    • Social Integration
    • RSS
    • Publication Rate
    • Promotion
      • RelationshipBuilding
        • Blog Communities
        • Conferences
        • Local Meetups
        • Blog Commenting
        • Forums
      • Guest Blogging
    • Author Tag Usage
  • FAQ Section
  • Help Forum
  • Static Page Creation

Phase 3: Reporting and Analysis

1) Reports

  • Analytics
    • Total Referral Traffic
    • Traffic per Social Media Platform
    • Traffic to Added Pages
  • Brand Feedback
    • Use in Positive Conversations
    • Use in Negative Conversations
  • Acquired Links
  • Klout Metrics
  • Grader
  • Peer Index
  • Change in Total Reach per Platform
  • Clicks per Posted Link

2) Budget Analysis

  • Tracked ROI
    • Estimated ROI to Real ROI
      • Previous Month Review
      • Plan for Month Ahead
      • Any Changes to Long Term Plan

Brian Rogel

About the Author – Brian Rogel

Senior SEO Manager at Silverback Strategies, Co-Founder of Helping the Underprivileged Grow, & Actor/Producer for Joey’s Town TV Show. Google+


Apr 24, 2012 | Comments: none

 


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